Technical Training
James Rumsey Technical Institute (JRTI) is the kind of place that truly shines in a community. Their diversity in courses and flexibility in demographics (from high school to adult education), makes them a trusted and valued resource for education in the Eastern Panhandle. Their focus always being on development of student programs, workforce skills training and growing the school’s attendance.
As a premier educational institution in technology, design, medical care and hands-on training, their new brand is modern and emulates the strength and trust they evoke in every student, across three counties.
Project requirements included:
• Unify the institutes’ look with consistent branding across all programs
• Appeal to younger generations
• Showcase educational diversity & program flexibility
• Search engine optimization (SEO)
Client: James Rumsey Technical Institute
Project Scope: Web Design, Logo Design, Branding Guidelines, CMS, WordPress, Training & SEO
Release Date: August 2012
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