Eastern Panhandle Empowerment Center
Eastern Panhandle Empowerment Center | Formerly Known as Shenandoah Women's Center
Nonprofits come in many shapes and sizes, but the one thing that is consistently visible is their desire to make meaningful impact on individuals and communities.
For over four decades, The Shenandoah Women’s Center has been a steady resource and voice for people in crisis. And a rebrand of the organization – to better reflect the 30+ years of work they’ve done to stem the tide of violence against women, men and children in the Eastern Panhandle – is a great way to celebrate!
A Local Stance
Founded in 1977 by a group of community volunteers that wanted to help women being affected by domestic abuse, the Shenandoah Women’s Center formed the areas first crisis hotline. Since then, the demographics and local issues of the Eastern Panhandle have grown to reflect a population boom and subsequent social issues that accompany community growth.
“The Shenandoah Women’s Center has always been the de facto voice of advocacy and victim support in the Eastern Panhandle community. This new name and brand reinforces their foundational mission – to help individuals in the most vulnerable situations thrive,” says Jessi, Owner of LovelyPixels.
Listening | Initial Discoveries
Initial discovery sessions with Shenandoah Women’s Center uncovered the need for:
- A brand realignment to reconnect the mission of the organization to the visual message they were sending into the community.
- An updated brand, as theirs had become invisible in a world of carefully curated digital content.
- A focus on core services, which include domestic and sexual violence, as well as human trafficking.
- Brand flexibility across multi-media display.
“It’s a very exciting time for us” says Katie Spriggs, Eastern Panhandle Empowerment Center (EPEC) Executive Director. “Our new name is in keeping with our historic commitment of preventing future violence and providing local resources through increased awareness, knowledge and outreach.”
Delivery | Branded Solutions
While SWC came to the table to address the aesthetics side of the rebrand, they had also done the footwork in regards to renaming the organization. With a focus on inclusivity and allowing their services, locations and outreach programs to grow as needed – they decided to take the first step in renaming the Shenandoah Women’s Center to the Eastern Panhandle Empowerment Center.
Combining iconography presented in minimalist form, we merged a caring hand, representing the comprehensive outreach and care provided by the organization – with a simplified lotus flower that focuses on the accessibility of positive growth and change that is attainable by each individual.
In staying congruent with national color affiliations for domestic abuse, sexual abuse and human trafficking – we chose a color palette that helps EPEC interconnect with those universal themes, while maintaining individual boldness on a branded, local scale.
Client: Shenandoah Women’s Center
Skills: Branding, Marketing, Print Design, Social Graphics and Web
Release Date: July 2018
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