Whether your displaying your products on a retail shelf or your an ecommerce business that connects with your customers through direct shipping, LovelyPixels will do brand and market research to ensure your package design stands out.
Package design is putting together the perfect “carrier” or “vehicle” for your already perfect product. It’s another way to take something great and make it even better, while having a positive impact on consumer experience, and even sales. The package needs to be a lot of things simultaneously – simple and yet memorable, different and yet not too unexpected, attractive but not untrue in its statement. And as designers commonly say, form should follow function – meaning that the function of your product should be considered when designing the form of the package (the same is true of the product design). You wouldn’t package a single hammer in a trunk sized box and ship it.
Like anything else, there are oodles of things to consider if you really want to do it right. A package needs to protect your product through shipping. It needs to be readily available and easily fulfilled when ordered. A package can’t be overly expensive to produce where it cuts into profit margins, and it can’t be too complex in design that it clogs up your fulfillment line. The best package design takes all of these things into consideration, and is still attractive and memorable to the end-consumer that doesn’t think about any of the package concerns that you might.
Package design is also an extension of your brand – particularly your brand experience. It extends beyond just the outer “look” of the box, and continues inward to what it’s actually like to open and interact with your package. Ideally, your package is attractive on the outside and memorable on the inside (but not memorable because it was a pain in the butt to open).
Does your package design appear on displays and shelves? If so, we don’t need to tell you the importance of a design that stands out. A package in this arena of visual competition can benefit particularly by being different than its competitors and “shelf mates.” At the same time, your buyer is probably expecting a specific design “feel” as they browse the shelves looking for something that looks like they’d be interested. Organic items for instance have a tendency to leave bright saturated colors and bold fonts behind in favor of a more relaxed approach.
Does your package design only get seen once it has been delivered to your customers, and therefore you think perhaps it isn’t so important? You may have seen that there are entire Youtube channels based around the unpackaging / opening of new products. People want to see the experience around opening products before they make a determination about whether or not to buy. You might be thinking “it’s just Youtube,” but Youtube is the second most visited website globally (right after Google). So, we’re talking about a package design being the difference between a sale and a pass, in multiple ways.
In addition to creating eye catching product packaging, we also thrive on creating various labels, tags and bags that are tailored to you.
LovelyPixels’ team consists of senior talent and collaborative partnerships that are flexible to your individual business goals.
Your customers are either tuning in or tuning out and our only goal is to develop authentic, quality design work that establishes a connection with your audience.
And it all starts with a casual coffee date.
Handcrafted goodness for every client
LovelyPixels’ senior talent designs custom packaging for businesses all over the world, but we concentrate primarily on bolstering businesses in Martinsburg, Hagerstown, Winchester, Shepherdstown, Charles Town, Greencastle, Frederick, Berkeley Springs, Harpers Ferry, Morgantown, and all through the State of West Virginia!
