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Marketing & SEO

Social Media: When to Weigh In on Current Events, and When to Steer Clear

The rise of social media has changed many aspects of modern society, and that includes how companies interact with their customers. Many brands use their online platforms to weigh in on current events to better resonate with audiences. But where should you draw the line? Assess Your Brand’s Values When deciding on any aspect of your online marketing strategy, it’s important to have a clear vision of what your brand’s values are and how to communicate those values. What personality do you want people to bring to mind when they consider your brand? Considering the personalities other major brands portray can be helpful in this exercise. For example, Apple manages to convey an image of being cutting-edge innovators, keeping audiences fascinated with their next move. This consideration can have a big impact on deciding whether or not to weigh in on the topic currently being discussed in the public discourse.

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