OUR TEAM  /  

Jessi Knipe-Semler

#StrategicMarketing #ArtDirection #WebDesign #ClientHype

jessi@lovelypixels.com

‪(304) 207-0079‬

Strategy

Web

Marketing

Creative

What's your superpower?

“Calling it like it is. I am not a fan of waste and understand that we’re not a good fit for everyone. So part of maintaining that standard means an onboarding process that makes sure our team and process allows us to align ourselves quickly with a client, or get them the resources they need to work with another local agency that is better suited.”

meet Jessi

Founder of LovelyPixels and generally known as the spirit animal of the company, Jessi is a home-grown gal.

She is one of those rare birds that was born here, grew up here and still lives here. She even convinced her Husband to abandon his Maryland roots to move to her side of the river and build a life together (although, it really wasn’t a hard sell because we all know West Virginia is wonderful).

Jessi started LovelyPixels in 2007 when she came back from college and accepted a design position in a niche market. Using LovelyPixels for strictly pro-bono work for local non-profits became a way to gain experience, exposure and buckets of peripheral skills while helping people and organizations thrive.

By 2016, LovelyPixels had grown. A lot.

To the point where this little side-hustle had organically grown into a fully operational agency. By 2018, LovelyPixels hired it’s first employee and has been strategically flourishing ever since. 

Professionally, Jessi has a background in branding and design that crosses a variety of industries. From working in digital signage development, managing multiple sign and graphics departments, to being the Design & Marketing Manager for one of the largest package manufacturing companies in the Mid-Atlantic (hence how she ended up being so multidisciplinary).

Her dynamic combination of deep, diverse work experience and attention to detail positions her as a great resource for a variety of project scopes. Clients often value her collaborative approach to problems and ownership in being #ResultsDriven.

On the personal side, Jessi is married and had her first kiddo in March of 2020 – 10 days into the world wide pandemic lockdown. While that time in life was extra crazy, she says that getting uninterrupted time with her little one – simultaneously snuggling into motherhood while the world was forced into a slow-down – was absolute perfection. 

The idea of being original is both ignorant and arrogant.

Ignorant, because you don’t know what’s come before. Arrogant, because you think it was all you.

2 Truths & A lie.

just for fun.

  • Jessi & Her Husband were born in the same hospital, in the same year, in the same month - two days apart.

    They like to think their Mom's high-fived one another as they passed in the halls. Also, soulmates much?

  • Outside of design and marketing, Jessi sometimes takes on "pressure-projects" that are a little out of her depth.

    Being innately curious about lots of things means that if a client has a problem - Jessi is going to help them push through it and find some resources.

  • Jessi is a firewalker. And about 16,000 people witnessed it.

    Walking across an 8' stretch of hot coals actually happened. And Jessi says it was less painful than "managing that one client from hell" for what it's worth.

(okay so, really, this was more like 3 truths and 0 lies…because Jessi isn’t good at lying.)

CORE PRINCIPLES

  • Visual Audits

    Feel like your brand presence is hyper-disconnected? Maybe you're constantly throwing stuff together to post online, your website is just a hodge-podge of outdated information and no one seems to be able to really figure out where to start?

    Jessi and her team love diving into a business and really looking at the holistic problems that affect how your marketing sounds, looks and feels. All of which impact your bottom line and ability to do lead generation.

  • Web Design

    Focusing on creating websites that go beyond #PixelPerfect, Jessi hones in on developing products that promote your brand and help convert more visitors to customers.

    And not only do the websites built here look great, but they are molded to solve some of your unique strategic challenges and marketing needs. Blending beauty and brains, our website packages include content strategy workshops, marketing infrastructure and ideal customer journey mapping.

  • Marketing Infrastructure

    As your business grows, so does your marketing strategy. Along with Summer and Amber, Jessi helps align aspects of your operation, digital assets and staff to thread together a holistic marketing map.

  • Local SEO

    Search Engine Optimization is the art of aligning your brand and website as the best possible authority on a subject. Whatever your trade or business is, SEO will help you build reputation and generate new business when done intentionally.

Brands Jessi's Worked With

LovelyPixels focuses on small business, but our team has national brand experience

A FEW OF JESSI’S FAVORITE PROJECTS