Putting aside personal preferences is often the hardest thing to do when working on any design project, let alone something as foundational as your website. You want the site to be an extension of your brand, your values and cultivate business for you.
Here are some things to keep in focus when you’re reframing your website around maximizing customer interaction and engagement.
Technically, We’re Not Building the Site For You
I mean, its makes sense that if it is in fact your website, then it should be about you. But, if the site is solving your problems – is it addressing your visitors problems?
Your Design Can Undermine Your Credibility.
There is a misconception that design is more of an art form than a business tool. The truth is it’s a multi-faceted resource that has the power to clarify, communicate, elevate and persuade. And sometimes, when we’re too close to or personally attached to the project at hand, we don’t realize just how jeopardizing our presentation can be to our credibility.
Bonus Tip : Don’t Use Industry Jargon!
Being the master of your field means that you likely have a ton of terms and industry insight that becomes ingrained in your DNA. You may know what UI/UX and CSS stand for – but I’ve got news for you. Your web visitors likely do not. Go as simple as possible to ensure you’re presenting relatable content, thats easy to ingest.
Ready to talk about your website project?